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Hey, Reader! Staying ahead of the game means finding ways to work smarter, not harder. That’s why I want to share the tools that have become the backbone of my marketing campaigns. I hope that you find something in this list of tools to help you level up a skill, grow a business and brand, or create killer marketing campaigns. Better yet, just to update some of the existing tools you have to give new technology a try. 🎨 Design and Graphic Tools Canva: The ultimate “do-it-yourself” graphic design platform and a marketer’s secret weapon. User-friendly templates for everything from social media posts to presentations, all easily customizable. Unsplash: Beautiful, free stock photography (that doesn’t look stock-y) to give your visuals extra polish. Adobe Firefly: Use AI and text prompts to create beautiful images and text effects (also free). 💌 Email and Newsletters ConvertKit: My go-to for nurturing audiences (and the very one you are reading!). Their segmentation and automation capabilities let you send the right message, to the right people, at the right time. Substack: Writers and publishers can share their work via email newsletters and make money from paid subscriptions. ✍️ Copywriting and Editing Hemingway: Keeps your writing clear and concise – a must for today’s short attention spans. Grammarly: An AI-powered writing assistant to catch those pesky grammar mistakes. CoSchedule Headline Studio: This will help punch up your subject lines and get those emails opened and blogs that get clicked on! 🤓 Marketing Research AnswerThePublic: Want to know what people are REALLY searching for? This pulls autocomplete searches to help you nail the topics your audience cares about. Quora: A great way to tap into the real questions your audience is asking – use those as inspiration for your content. 🔍 SEO Surfer: Use Surfer to write articles that read well and rank high on search results. Imagine writing content with an AI tool that not only creates great articles but also generates traffic to your website. All at the click of a button and is ready within 20 minutes. My favorite part of Surfer is the content editor. As I write the article, the content editor makes suggestions in real-time, such as headings and target keywords relative to my competitors. There is a content scoring system to let me know how effective the article is in terms of ranking for the keywords I need. And once I’m done, I can even publish it straight to my website through Surfer’s WordPress integration. But if you are short on time, you can generate a full-blown article that’s already optimized with Surfer’s guidelines. You can give Surfer a try for yourself with a 7-day free trial, it comes with 5 content editor credits, keyword search, and Surfer AI credit. Just click the link below to give it a try risk-free. Also thanks to Surfer for being this week’s newsletter sponsor!
💻 Automation and Project Management Zapier: If you can dream up an automated task, Zapier can probably do it. Connect different tools and eliminate those repetitive manual jobs. Make automation your friend and you can save hours. Notion: It’s my ultimate project organizer – docs, task lists, content creation, progress tracking, all in one place. This is a growing list and I will be sending out updated ones regularly. I encourage you to explore, try things out, and streamline with these tools. Let me know what your favorite marketing tools are by replying to this email. To your success, Laurie 🙌 Latest Video 🎥 Ever wondered what really good content marketing looks like? I picked out my top 5 content marketing campaigns that you are going to love, and get some inspirations from: Watch it here or click the below: 🧠 Quote of the Week “People don’t buy what they need. They buy what they want.”
– Daniel Priesley, Oversubscribed
A Collection of Things that Can Help You in My Tool Box in 2024
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