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Build a Powerful LinkedIn Profile💡

Looking back to the last decade of my journey from marketer to entrepreneur and content creator, one of the things I’ve been most grateful for is building my brand on LinkedIn.

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Ever dream of landing your dream job, attracting top clients, or becoming a recognized authority in your field? A powerful LinkedIn profile can make it happen.

Your profile is your virtual business card, your online resume, and a showcase of your expertise.

But let’s be honest, building a profile that works can feel overwhelming.

I’m going to show you the 3 top things to focus on in your LinkedIn Profile to stand out and build your following.

Unfortunately, many professionals fall into the LinkedIn black hole, leaving their profiles neglected and missing out on the platform’s incredible potential. Some blame lack of time, others simply don’t know where to start, and many get bogged down by perfectionism.

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Here’s how to create a LinkedIn profile that stands out:

Step 1: Get a Professional Headshot

Visual branding is so important on any social media platform. But especially on LinkedIn as it’s the first impression you make.

Get a friend to take a photo of you on a professional camera, use the portrait mode on your iPhone, or use an AI headshot tool like Headshot Pro​

This profile photo from Jens Joseph Mannanal is a great example. He looks friendly and professional, with a bright-colored background to stand out in the LinkedIn post feeds (you can do this in Canva by removing the background and adding a color instead).

Think about how you want to be seen, and align your visual branding with your business branding.

Step 2: Craft a Compelling Tagline

Think of your headline as your elevator pitch. Instead of just your job title, tell a story. Make it attention-grabbing and keyword-rich.

Many times I have come across LinkedIn profiles, and after reading their tagline, I still don’t know what is it that they do.

The best structure to think about is this:

Who do you want to help? What are you going to help them with? How can they expect to be successful from your product/service?

People are busier than ever these days, and you want to make sure that you can get attention from your ideal audience straightaway.

As an example here, I’m not in the target market for Elise, but she makes it clear who she serves and perfect for her business:

Step 3: Don’t forget your banner image

This is essentially free LinkedIn billboard space for you to use to showcase your business, services, and products.

Here is an example of a great LinkedIn banner image, Simon Alexander Ong makes it straightforward, clean, and drives his audiences towards his book as an author.

Bonus Step: Featured Section on LinkedIn

The featured section on LinkedIn is often overlooked, and it can drive so many leads and opportunities your way.

This is where you can direct people from LinkedIn to a newsletter, free resource, get in touch with you, etc.

Here is how I use my LinkedIn featured section, I provide value in the form of a free resource and the second is to drive potential clients toward my website to book 1:1 strategy sessions.

Don’t overwhelm people with more than 2 or 3 choices, make it easy and clear.

Your profile is never truly “finished.”

Treat it as a living document that evolves with your career and business. Update your experience regularly, track your profile analytics, and adapt your strategy based on what resonates with your audience.

Everyone has a chance to be part of the growth on LinkedIn, but you’ll want to make sure to show up as the best version of yourself first and make those valuable connections.

To your success,

Laurie 🙌

P.S. If you haven’t done so, connect with me on LinkedIn here.

🎥 Latest video this week where I nerd out and share my 5 ALL-TIME favorite marketing books to help you level up your learning and resources📚:

​Watch it here or click the below:

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🧠 Quote of the Week

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A Collection of Things that Can Help You in My Tool Box in 2024

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1. ​Work 1:1 with me to grow your brand for your career, scale your business, or get clarity in your next steps.
2. ​Speak or training for your company or community to inspire, educate, and share bespoke insights.
3. ​Promote your business/brand in my content by collaborating with me on an upcoming video and my social media content.

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👩🏻‍💻 Like this email? It’s built with ConvertKit. Give my favorite email marketing platform a try here.

📧 Want to build a profitable and growing email list? Watch this video on how I did it and try Leadpages here.

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