Social Media Week London Speaking Highlights

November 🍁​officially rolled around and I can’t believe that we are literally a few more weeks from the end of the decade!

That being said, it has been a very eventful last few weeks, first of which was speaking at Social Media Week London. I always had so much fun speaking to the audience at this premier social media conference around the world, and honoured to be back for the second year.

Privileged to share some of my insights with 200+ attendees 🔥keen to learn more about the power of social media paid advertising to grow their brand, impact, and business.​

I captured some of the highlights and behind-the-scenes moments during this talk and I thought you would find it useful in helping you leverage social media advertising to the next level, for those of you who couldn’t make it in person.

Here are my top 3 insights for leveraging the power of social media paid advertising to scale your business to the next level:

Set up your game plan & mindset

✅Without an end goal in mind, it’s very easy to lose money over paid ads, and not seeing the ROI return that you are looking for. Patience and testing are two of the key mindsets to really embrace and master.

Understand the right way to track and measure campaign results

✅Without the right tracking in place, especially leveraging the power of the Facebook Pixel, you won’t know what’s working for you and how to double down on that. Knowledge in analytics is power.

Create an interesting narrative

✅The narrative should address the pain points and challenges that you are looking to solve for your target audience straight away. Attention span online is short these days, so MAKE EVERY SECOND COUNT.

👉Interested in finding out more about how paid social media ads can help your biz grow? Contact me and let’s have a chat.