Free content or paid content, am I giving away too much? I get asked this question all the time when delivering workshops or training on using content to build a business or brand online.
How You Should Think About Your Content
Content is the pillar behind everything you do with digital marketing because without it, it’s like driving a car with no fuel in the tank.
In this video, I break down the why, how, and what of free content, paid content, and everything in between to help you decide how much to keep as paid content and how much to give away for free.
Ultimately, I believe that your free content is your ultimate product.
Since I started on the content creation journey, I’ve realized that it’s important to give away high-quality free content (sometimes content so good I could be charging for it).
💌 Even though someone didn’t invest some $$ into your free content, they are investing their time and attention.
🙌 And we should value every new viewer, reader, subscriber, and share because an authentic and loyal community of raving fans is worth much more than just a short-term cash injection.
So don’t look beyond your free content.
Help to educate, entertain, and inspire someone somewhere with your free content.
The consistency of quality and care in everything you do is a reflection of you and what you can bring to the table.
To your success,