There has been plenty of myths and rumors about Instagram floating around on the new Instagram algorithm, and you probably have heard from different sources on what is and not working on Instagram.
Instagram Algorithm Myths
Everyone seems to have a theory of how it works, but how do you know which one is real and which one is fake?
Well, in this video, I break down the top 3 myths of
I will be going LIVE on Facebook at 8PM today and Instagram at 8:30PM, both in GMT UK time. Pick a time and channel that works best for you. Come join me on the LIVE with your questions and a-ha moments!
Myth #1: Is the Instagram Algorithm Hiding Your Posts?
You might have seen lots of accounts posting photos like this:
So is Instagram really limiting only 7% of your followers to see your content?
This is not true! Although it is becoming such a widely accepted fact that Instagram had to come out with their official statement on their Twitter account:
Instagram explained that “what shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”
But I totally understand business and brand’s concerns when it comes to reaching people on Instagram and seeing a sharp decline in engagement. But the reason for this is actually tied to more competition on Instagram.
Think about it, there are now over 1bn users on Instagram and growing, and a few years ago, there were fewer businesses on Instagram. As the audience on Instagram grows, it will be more competitive as it’s a much bigger space than before.
However, there are still lots of new brands and businesses creating a loyal following on Instagram that creates sales and customers on a daily basis.
Instead of focussing on the likes and followers of your account, it’s important to create content that speaks out to your audience, that is relevant to your brand message and products and services.
Myth #2 Switching to an Instagram Business Profile Negatively Affect Your Account in the Algorithm
The short answer to this is NO. And there are actually many benefits for switching your account to a business profile.
To give you guys the direct answer from Instagram, they said that “Instagram does not give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.”
Think about it right, especially now you need an Instagram business profile to run ads on Instagram, so why would Instagram want to kill off further business opportunities with their business customers?
On the flip side, there are actually 2 huge benefits when it comes to creating an Instagram business profile.
First, you have access to Instagram’s analytics, So you can see key important data on when your followers are online, what content they loved the most, what their demographic is like, all of which are super useful when it comes to growing your business on Instagram.
Second, you can now schedule Instagram posts to be published automatically on Instagram, which helps you avoid all of the headaches on “posting last minute on the day without knowing what to post” moments. If you want to check out how to plan your social media posts ahead of time, check out my social media planning episode here.
Myth #3 Instagram comments needs to be more than 3 words
This is another popular myth that I’d like to address.
According to the myth, the algorithm only recognizes comments that are in words, (and not emojis) and the comments need to be longer than 3 or 4 words to “count” towards improving your engagement.
This is simply not true, there is no evidence that words are weighted heavier than emojis in the Instagram algorithm. Similarly, Instagram has never mentioned, nor given us reason to question, that your comments must be a minimum number of words.
Of course, having genuine comments on your posts are always valuable, and you should try to find ways to better engage with your community, such as asking your followers to answer a question you have in your
And vice versa, also avoid leaving super generic comments on other people’s content on Instagram, because it’s all about creating a genuine connection with others that are perfect for your community.
Over to you
Let me know in the comments, which one of these myths on Instagram had you fooled? Or do you have any other myths that you would like to share?
And if you haven’t downloaded my Instagram cheatsheet yet, make sure to head to the link below and grab your freebie👇to help you grow your following, increase your engagement and attract more customers and clients on Instagram!
UPDATE: Watch my latest Facebook Live session all about these top 3 Instagram myths here!
To your success,