How I Started My Marketing Business – My Story

In this video, I want to share my story with you. This is my story on how I got started in marketing, and how I created my marketing business.

Introduction to My Journey

I talked about the importance of a personal brand, in using social media to work for you, and my top 3 tips on getting clients in the early days.

Also, I shared my challenges and struggles switching from a traditional career path in finance to working for a digital agency before creating my own marketing consultancy and online business.

Taking The Leap

Since then, I took the leap to create my own digital marketing consultancy, coaching and training business, which allowed me to serve dream clients, creating impact in other’s lives and business.

Business Success Tip #1: Put What You Learn Into Action

If there was one thing that I believe is fundamental in anyone’s business success, then that is taking massive action. For years, I put my head down, put on my blinders, and just kept doing the work.

Even on days when I didn’t feel like it, on days when it felt hard, on days when I was afraid to put myself out there. Especially on those early days when no one showed up.

In the marketing industry, this is especially important as you need to learn from projects that worked and projects that didn’t.

Take on a testing mentality. Learn to embrace failure as part of your business building process. Failure is your best teacher.

Business Success Tip #2: Start A Regular Reading Routine

I digest a lot of books regularly. I think Amazon and I became best buddies over the years. And in the early days, I read every single great marketing book that I can get my hands on.

I knew that what I may lack back then in my experience, I gained in the knowledge that I was able to absorb in the content that I consumed on a regular basis.

Becoming an eternal student, especially staying on top of the latest updates and trends in my industry, is what helped me to accelerate my growth personally and professionally.

Business Success Tip #3: Find Your Niche in Your Industry

When you speak to everyone, you speak to no one.

This is the truth that I live by every single day in my business and it’s true on so many levels.

When you don’t know who your ideal audience is, you won’t be able to attract your ideal customers and clients either.

When you hone in on a specialization or niche, that’s when you can stand out among the sea of competition, be unique to who you are as a brand, and showcase your values as a business.

If you want to continue learning, make sure to sign up for my free 7 days social media email course here to build your audience online:

To your success,

Laurie 🙌