When I got started selling my services and products online, one of the first thing I started doing was build a system of landing pages for my online marketing channels , like my social media profiles, and evergreen content here on YouTube to collect leads and enquiries, as well as selling my products and services.
It paid off over time as many of these landing pages are generating over 60% conversions, and I was even featured by Leadpages (the landing page provider that I use) as one of their success case studies.
In this video, I break down the best ways to create a high converting landing page , watch me behind the shoulder as I create one with you in the video to show you how easy it is to get a landing page live online in minutes.
Why Landing Pages?
Did you ever click on an ad that perhaps you have seen on social media, or maybe a link in someone’s Instagram Stories, email newsletter, or social media profile, and you were taken to a landing page?
I use tons of landing pages in my own business and help my clients create landing pages that either collect email addresses to grow their email list, generate leads to growing their service businesses or sell products to increase their sales.
Landing pages are the ultimate secret weapon when it comes to succeeding online, but what’s the point of creating all of the amazing content and social media engagement without any clear call to action as the next step for your audiences?
Today’s video is sponsored by Leadpages. Leadpages help small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. I’ve used Leadpages for years in my business so far, and on some landing pages, I was able to generate over 60% conversion with the beautiful templates provided by Leadpages. You can check it out at Leadpages with a 14 days free trial.
What is a landing page and why do you need it?
You’re probably wondering, what’s the difference between a creating landing page and creating a website, and there are some similarities and differences. A website is the home of your business on the internet, but the landing page is usually a standalone page that serves a purpose on a specific marketing goal you might have, like increasing your email subscribers, growing your leads and inquiries, and generating more sales.
But why would you create a page just for people to fill out a form with their details? Here is why, did you know that over 92% of first-time website visitors may never return to your website again based on a recent study by Episerver. So it’s important to make sure all of your hard work in driving audiences from social media to your landing pages and from elsewhere (like your other marketing channels) are actually paid off, by connecting with them further to receive future communications or offers from you.
The other reason is that social media platforms are generally rented real estate for your online presence. What that means is that any day and any time these social media platforms can go offline and as we’ve seen in the great social media blackout of 2021, you can lose your communication channels or even worse the audience you’ve worked so hard to build over time.
How to create a compelling landing page that generates leads and converts
When you decide to create a landing page, what should you have in mind to create a compelling landing page that actually generates leads and converts?
Here are 5 things you should keep in mind when creating your landing page:
- What’s in it for your audience? Think about an attention-grabbing headline that focuses on the benefit you are bringing to them in exchange for their email address or perhaps to make a purchase from you.
- Visuals are everything. Having a clean and attractive visual can really bring to life the value you are sharing with your audience and entice them to take the next step.
- Remove any navigation from the top of the page or anywhere else on the landing page as much as possible. On a normal website, you usually would include a menu bar to direct people to different pages, but you would want to remove them on a landing page to help your audience focus on the call to action that you want them to take.
- Increase your success rate by including the form on the top of the page (above the fold), this is to ensure that without the audience having to scroll, your content can grab their attention at the earliest opportunity.
Put tracking in place before you launch your landing page live. Include any analytics code for social media ads or Google advertising, so that way you can retarget the audiences who viewed the landing page later, who just might need a little bit more of a nudge to take that next step with your offer.
I hope that this was a helpful tutorial to show you how I use landing pages daily in my business to create more high-quality leads, automatically on autopilot by setting it up seamlessly using my favourite tool Leadpages. Do you currently use landing pages or are considering using landing pages going forward in your marketing channels? Let me know in the comments below and I’d love to hear from you.