When I was younger, I had a lot of ideas of what I wanted to do, when it comes to choosing a career after I graduated from university, I got a prestigious investment banking job.
I got bored because it wasn’t aligned with what I was interested in.
How I Got Started in Digital Marketing
Until I stumbled upon digital marketing. I wanted to learn all about search, email, social media, content, and analytics, and this career was so different from everything I ever knew. I thrived in it.
Fast forward more than a decade later, our business and lifestyle have now been completely transformed by digital technology, the entire media online of web content have replaced the traditional media we once knew.
Costs of showing your ads online to potential customers and clients have dropped significantly compared to billboard and publisher ads.
Why You Should Think About Digital Marketing
The barrier to entry suddenly disappeared and we saw a gold rush of opportunities for both businesses and individuals looking to upskill in this new frontier.
The U.S. Census Bureau states that on average there are about 2-4 million new business applications filed every single year. So that’s millions of new businesses that will need help with building their digital presence and you can use your new skills to help them.
But we are still teaching digital marketing in universities and courses in business schools like a textbook with theories without any practical real-world experience, given the speed of how fast digital marketing grows, everything you learned 6 months ago has already been outdated.
So this is me, telling you how I would learn digital marketing if I can start all over again, so you don’t have to waste your time and make the same mistakes.
To your success,