How to find your niche?
Or “the THING that you want to be known for” is so important to establish your expertise and as a leader in your industry. Also, when your perfect audience discovers you online, they will know that you are speaking to them.
Ultimately you are building your business that tailors to that audience and even though it’s way smaller than let’s say you are going for everyone in the world.
And you might be thinking why not cast my net wider so that more people will listen, but the issue is when you speak to everyone, you speak to no one.
Here is how to find your niche in 3 easy steps:
When you hone in on your niche, your audience will know where to find you.
Here are my top 3 tips on finding your perfect niche (and keep in mind that this may change, so it’s a good idea to come back do this once you have outgrown your existing niche):
Tip 1: What do you enjoy doing?
What do you enjoy doing and what are you known for or good at doing naturally?
What do people usually come to you for? What kind of topics do you enjoy talking about with your friends? What are you naturally good at doing?
For example, when I first started out helping small businesses and solo entrepreneurs, I know that I’m super passionate about digital marketing and the potential that leveraging the right strategies can help a business grow and thrive. And as I discovered that I’m naturally good at teaching and presenting to others, and also I really deep down enjoy it, as you can tell I make videos on this stuff every week haha, that’s when I realized that I needed to step into a new niche and help others create a thriving business online from their expertise.
Tip 2: Who are in your tribe? What type of people do you want to serve?
What audience do you want to speak to? Describe their characteristics, values, and challenges, the more specific the better. Is it yoga lovers who are also stay-at-home Mums, or perhaps entrepreneurs who struggle with project management. Just saying something like people who like yoga, is too broad and will make your messaging and business focus ended feeling to general and not relatable.
Tip 3: What are people willing to pay for? How are you going to solve it?
When you find the intersection of what you are interested in and what people are willing to pay for, for your solution/product/service. This is your niche. For example, for yoga lovers who are Mums, I can offer them a time-saving solution to do short and effective yoga daily while their kids are napping. For entrepreneurs who struggle with project management, I can offer productivity tips and resources on creating more in less time, so they can focus on what matters. Link up what you are providing that you enjoy doing to the specific challenges that your target audience is in need of right now.
Here is Your Free Download Workbook
Now I know that we just went over some big questions to consider, but don’t worry, I’ve got you covered because I created a free worksheet that you can download to work on these three tips and questions to reflect on so that you can work out your perfect niche.
I hope that you found this video helpful in getting your thinking hat on if you’ve been stuck on finding your niche online. Remember, you are unique in your own passions, abilities and talent, your audiences are out there waiting to hear from you.
To your success,
Laurie 🙌
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