Best Apps and Tools for Creating and Managing Social Media Content

Want to know what are some of the best tools and apps to create and manage social media content?

Best Social Media Tools for Creating and Managing Content

In my past decade of experience as a social media manager and social media strategist, here are some of my favorite useful apps and tools.

These tools helped me and my clients grow their social media following by creating beautiful social media content at free to low cost, increased my productivity, and built thriving communities by scheduling and managing social media content using the best tools for social media.

Check out the tools mentioned in the video and they are also linked in the description of the video on YouTube!

Do you have any social media tools to add to the list?

Let me know and I’m always looking to add to this growing list of useful apps and tools for social media!

To your success,

Laurie 🙌

Full Transcript Below:

So here the tools are used for my social media content creation and also planning. On the creation side, I use a tool called Canva, which I highly recommend you check out even as a free account, which has so many amazing features as it is for the pro account, can really take your social media graphics to the next level and if you want to Canva full tutorial, I actually have one on this channel while linked to the description below and you can go watch that and see how you can leverage Canva for your content creation.

And the other thing I like to use is InShot, which is a great mobile tool, you can edit your videos on the go. It’s fantastic with things like Instagram reels and for desktop video editing. I actually like movies for Beginners and also Final Cut and also Adobe Premiere for the Professionals.

So I always recommend Starting Small, so maybe start with iMovie because it’s actually a free software on the Mac and you can then start to move on to Adobe Premiere or Final Cut Pro for something that you want to do next level and for a content repurposing. I love this platform called Pig Story, so you can actually take your pillar content and make it into social media graphic videos so you can share on all your other social media accounts.

So I think this is a really effective way to use that one large piece of video or audio or blog posts and then stripping that down into digestible pieces for your social media audiences and actually driving them back to your color content to watch the whole video, listen to the whole podcast, etc., and then actually creating an online ecosystem behind all your social media channels all at once, including your own website as well. Driving traffic back there to now.

The other tools I mentioned are Dropbox and Google Drive cloud-based storage drives that you can actually store all of your creative assets in one place for all your team members and yourself to access on the go.

The other one is definitely a scheduling tool that you want to have in place to schedule all your social media content in one place. So I use Buffer a later and also I recommend looking into Hootsuite as well. They’re all really great tools, but I personally prefer Buffer later just for the functionalities of using the Chrome browser, for example, on Buffer and for later. Another really easy to schedule all of my Instagram content in one place.

LastPass is a great password manager because they allow you to give access of your social media accounts to someone on your team without actually having to give them the password itself. So they actually download the Chrome extension and use on their Chrome browser to access any social media accounts by giving them the access.

So when they’re on the Web site, let’s say inscribes dot com didn’t access the website itself without having to actually knowing what your password is. And once the team member, let’s say, leaves the company, you could always take away the access, which works really well for freelancers and virtual assistants.

That might be your team as well. If you like the video, give it a thumbs up and make sure to share with someone that can also benefit as well. And in the meantime, thank you so much for watching.